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Blog

Online Reviews: The New Personal Recommendations

A 2016 survey showed that 84 percent of consumers trust online reviews as much as a personal recommendation. Online reviews have become an important marketing tool, especially for local businesses, replacing word-of-mouth reviews. With small- to medium-sized business, the sector most affected by online reviews is restaurants and cafes. So if your restaurant hasn’t learned [Read More…]

Interview with Total Loyalty Solutions Director of Business Development

Jon Gonzalez Director of Business Development and Strategic Loyalty Sales at Clipper Magazine and Total Loyalty Solutions. We sat down with Jon for a quick interview on: How new technology is impacting the restaurant & hospitality industries (good and bad) When customer retention becomes even more important than acquisition (especially for SMBs) His personal recommendations [Read More…]

Email Marketing Release Notes: March 6th 2017

An email marketer sends an email using Total Loyalty's Email Marketing Tools.

We’re excited to announce that a new version of Total Loyalty’s Email Marketing platform was released earlier today.  You can view the  new features, enhancements and changes included in release below. Notable Enhancements Triggered Emails: Birthday, Anniversary and Welcome. A simple way to send your subscribers  an email wishing them a happy birthday, anniversary or to thank them [Read More…]

The Ultimate Infographic to Customer Loyalty Programs

Gaining new customers is a top priority for nearly all  businesses.   However, the most successful businesses know to balance their efforts in acquiring new customers with keeping their existing customers loyal. We’ve spent hours researching the latest statistics and loyalty trends while gathering data from our own loyal customers. And then we decided to compile the [Read More…]

Powering Custom Apps in More Than 3,000 Locations

Total Loyalty built custom apps for small and medium businesses (SMB) are now available at more than 3,000 locations across the country. The apps feature reward programs, mobile offers and online ordering to empower merchants to drive loyalty and repeat visits. Over the last year, these apps generated over $3 million in online ordering transactions [Read More…]

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