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Postcard Marketing for Restaurants

In a world of Facebook ads and influencer marketing, do postcards still work for business? The answer is – absolutely. Postcard marketing campaigns can allow you to reach your customers and drive in-store and online orders. Reaching nearby neighborhoods with postcards is a great way to drive transactions, and maximize the effectiveness of your marketing [Read More…]

4 Ways Online Ordering Will Improve Your Restaurant

What is driving the rapid growth of online ordering? One word: Convenience. “Consumers are always looking for away-from-home meal solutions, and ordering online is seen as a convenience option,” says Hudson Riehle, senior vice president of the National Restaurant Association’s Research & Knowledge Group. “It’s just one more solution for this diverse and consumer-driven industry [Read More…]

Online Reviews: The New Personal Recommendations

A 2016 survey showed that 84 percent of consumers trust online reviews as much as a personal recommendation. Online reviews have become an important marketing tool, especially for local businesses, replacing word-of-mouth reviews. With small- to medium-sized business, the sector most affected by online reviews is restaurants and cafes. So if your restaurant hasn’t learned [Read More…]

Interview with Total Loyalty Solutions Director of Business Development

Jon Gonzalez Director of Business Development and Strategic Loyalty Sales at Clipper Magazine and Total Loyalty Solutions. We sat down with Jon for a quick interview on: How new technology is impacting the restaurant & hospitality industries (good and bad) When customer retention becomes even more important than acquisition (especially for SMBs) His personal recommendations [Read More…]

The Ultimate Infographic to Customer Loyalty Programs

Gaining new customers is a top priority for nearly all  businesses.   However, the most successful businesses know to balance their efforts in acquiring new customers with keeping their existing customers loyal. We’ve spent hours researching the latest statistics and loyalty trends while gathering data from our own loyal customers. And then we decided to compile the [Read More…]

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